THE COMPANY

GUIA SENIOR is involved in the service of supplying corporate information, strongly directed to the provision of contacts for direct marketing and other applications related to the promotion one to one ( telemarketing, sale through catalogue, etc.).

Nowadays, GUIA SENIOR owns for its commercialization, a database which includes more than 50,000 business contacts in Argentina, mentioning about 17,000 companies which are updated up to three times a year.

In mid 2000, GUIA SENIOR incorporated a database of Brazil with about 250,000 contacts, mentioning 50,000 companies in that country.

GUIA SENIOR in an exclusive product of Smart Tech S.A. with legal address in the city of Buenos Aires.

This product has been working in Argentina for 37 years, and has a deep penetration in the market of local database.

PRODUCTS

In the beginning, back in 1967, the first GUIA SENIOR was published. It consisted of three year books. After that, a series of annual editions followed until 1989, that together with the IT development, the first product GUIA SENIOR DATA PUBLISHER appeared. This product was the first of its kind in Argentina and it consisted of a database corresponding to the annual editions of the GUIA SENIOR and it included a new monthly service of updating via diskettes which enabled the users to have the information updated first hand and directly in the user’s PC, thus avoiding the tough process of printing. Today with the generalization of the e-mail, updates are sent by this means on a 15-day basis.

GUIA SENIOR DATA PUBLISHER

GUIA SENIOR DATA PUBLISHER is about a program which manages the database and was exclusively designed by our technicians to help our users solve the typical work in the handling of database for promotion. This system has a number of tools designed to optimize the user’s time when requiring any information.

In the beginning, it was programmed in Clipper, but now it is totally developed in Visual Basic making it 100 % compatible with Windows and MS office’s tools.

Since1990 almost 9,000 installed systems have enabled us to have the experience to offer to our clients a whole service of information which is unique in Latin America.

With the incorporation of the database of Brazil, our aim is to regionalize the product, through agreements with local companies in the different economic centers of Latin America as well as through the increasing penetration of GUIASENIOR.COM in the region.

GUIASENIOR.COM

Being in Internet since 1996, www.guiasenior.com has become today an important channel of promotion of our services, to the extent that nowadays almost 80% of the income of Smart Tech S.A. come from the registrations made in this way.

Since early 1998, the whole database (300,000 contacts as of today) may be searched on line with a 15-day updating which enables possible users to have a real contact with the data published by our company.

Through this site, GUIA SENIOR really shows the truthfulness and accuracy of the data and the users experience, through limited and free search, the possibilities to increase their business contacts without having to use expensive organizations to get data, organize database, etc.

Today many directories in Internet offer companies with address and telephone, but www.guiasenior.com is the only one to offer the possibility to contact executives and managers within companies in the Region.." (Diario La Nacion, November, 1999).

This difference is what makes our site well-known and respected in the regional net.

CUSTOMER SERVICE

Our structure is not only limited to the verification and publication of data in the above mentioned media, but it also makes a solid service which goes from research of companies not included in the base to the permanent technical support so that GUIA SENIOR’s users may save time and training in the handling of the database. Highly qualified and trained personnel verifies up to three times a year the information supplied and an automatic tracking updating the ammendments every 15 days and automatically updates the list of subscribers via email.

From the guidance to get lists according to the planned effectiveness for a specific campaign, to courses given with no extra cost and any other issue required by the client to achieve the efficient operation of our systems, make our daily work, a personal challenge for each member of Smart Tech S.A.

COMMERCIALIZATION

GUIA SENIOR in all its forms is solely sold by annual subscription.

When our services are purchased, the client not only buys the database, the systems, the installation and the introductory course to handle the base, but the client will also be receiving 23 updates of all the acquired data during the year.

As soon as a client contacts GUIA SENIOR, an account executive will guide him or her to choose the most convenient plan in accordance with his/her needs and budget. During the term of the subscription, the account executive will assist the client in all matters in order to keep a fluid communication between the subscriber and our production department.